Werbung : eine Einführung

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Bibliographic Details
Main Authors	Schweiger, Günter, 1941- (Author), Schrattenecker, Gertraud (Author)
Format	Book
Language	German
Published	Konstanz ; München : UVK Verlagsgesellschaft mbH : UVK/Lucius, [2017]
Edition	9., überarbeitete und erweiterte Auflage
Series	UTB
Subjects	marketing marketingová komunikace řízení značky reklama a propagace communication in marketing brand management advertising učebnice vysokých škol textbooks (higher)
ISBN	978-3-8252-4712-6
Physical Description	x, 453 stran : barevné ilustrace ; 22 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 01.11.2026	More Information	Location FHS	Call Number 659/SCHWEIGER,G.