Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Authors	Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format	Book
Language	English
Published	New York, NY : McGraw-Hill Education, [2018]
Edition	11e
Subjects	reklama a propagace marketingová komunikace advertising communication in marketing příručky handbooks, manuals, etc
ISBN	978-1-259-54814-7
Physical Description	xli, 764 stran : barevné ilustrace ; 29 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 659/BELCH,G.E.

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