Holdings: Advertising and promotion :

Advertising and promotion : an integrated marketing communications perspective

Saved in:

Bibliographic Details
Main Authors:	Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format:	Book
Language:	English
Published:	New York, NY : McGraw-Hill Education, [2018]
Edition:	11e
Subjects:	reklama a propagace marketingová komunikace advertising communication in marketing příručky handbooks, manuals, etc
ISBN:	978-1-259-54814-7
Physical Description:	xli, 764 stran : barevné ilustrace ; 29 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status 30 days – Due : 06.01.2025 Recall This	Description Location	Open access collection	Call Number	659/BELCH,G.E.

Status	Description	Location	Call Number
30 days - Due : 06.01.2025 Recall This		Open access collection	659/BELCH,G.E.