Strategic marketing management

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Bibliographic Details
Main Author Chernev, Alexander (Author)
Other Authors Kotler, Philip, 1931- (Author of introduction, etc.)
Format Book
LanguageEnglish
Published [Chicago] : Cerebellum Press, 2018
EditionNinth edition
Subjects
marketingový management
strategický marketing
marketing management
strategic marketing
ISBN9781936572502
Physical Descriptionviii, 287 stran : ilustrace (některé barevné) ; 24 cm

Cover

TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/CHERNEV,A.

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