Holdings: Strategic marketing management

Strategic marketing management

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Bibliographic Details
Main Author:	Chernev, Alexander (Author)
Other Authors:	Kotler, Philip, 1931- (Author of introduction, etc.)
Format:	Book
Language:	English
Published:	[Chicago] : Cerebellum Press, 2018
Edition:	Ninth edition
Subjects:	marketingový management strategický marketing marketing management strategic marketing
ISBN:	9781936572502
Physical Description:	viii, 287 stran : ilustrace (některé barevné) ; 24 cm

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Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/CHERNEV,A.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/CHERNEV,A.