The handbook of customer satisfaction and loyalty measurement

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Bibliographic Details
Main Authors	Hill, Nigel, 1952- (Author), Alexander, Jim, 1950- (Author)
Format	Book
Language	English
Published	Farnham ; Burlington : Gower, [2006]
Edition	Third edition
Subjects	marketingový výzkum spotřebitelské chování spotřebitelé marketing research consumer behavior consumers příručky handbooks and manuals
ISBN	0566087448 978-0-566-08744-8
Physical Description	xiv, 273 stran : ilustrace ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 31.12.2028	More Information	Location FaME	Call Number 339.138/HILL,N.

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