Holdings: Predictive analytics for marketers :

Predictive analytics for marketers : using data mining for business advantage

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Bibliographic Details
Main Author:	Leventhal, Barry (Author)
Format:	Book
Language:	English
Published:	London ; New York ; New Delhi : Kogan Page, 2018
Subjects:	marketingový výzkum spotřebitelské chování dolování dat analýza dat prognózování predikce marketing research consumer behavior data mining data analysis forecasting prediction příručky případové studie handbooks and manuals case studies
ISBN:	9780749479930
Physical Description:	xvi, 251 stran : ilustrace ; 24 cm

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Status	Description	Location	Call Number
Status Long term loan – Due : 31.12.2027	Description Location	FMK	Call Number	339.138/LEVENTHAL,B.
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/LEVENTHAL,B.

Status	Description	Location	Call Number
Long term loan - Due : 31.12.2027		FMK	339.138/LEVENTHAL,B.
In house loan		Study room - 3rd floor	339.138/LEVENTHAL,B.