Predictive analytics for marketers : using data mining for business advantage

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Bibliographic Details
Main Author	Leventhal, Barry (Author)
Format	Book
Language	English
Published	London ; New York ; New Delhi : Kogan Page, 2018
Subjects	marketingový výzkum spotřebitelské chování dolování dat analýza dat prognózování predikce marketing research consumer behavior data mining data analysis forecasting prediction příručky případové studie handbooks and manuals case studies
ISBN	9780749479930
Physical Description	xvi, 251 stran : ilustrace ; 24 cm

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