Long-term impact of marketing : a compendium

Saved in:
Bibliographic Details
Main Author Hanssens, Dominique M. (Author)
Format Book
LanguageEnglish
Published New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokkyo : World Scientific, [2018]
Subjects
marketing
strategický marketing
evaluace
ekonomická analýza
strategic marketing
evaluation
economic analysis
sborníky
papers by one author
ISBN9789813229792
Physical Descriptionxxii, 633 stran : ilustrace ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/HANSSENS,D.M.

Similar Items