Persuasion in public discourse : cognitive and functional perspectives

"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...

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Bibliographic Details
Other Authors Pelclová, Jana (Editor), Lu, Wei-lun, 1977- (Editor)
Format Book
LanguageEnglish
Published Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]
SeriesDiscourse approaches to politics, society and culture
Subjects
persuaze
diskurzivní analýza
persuasion
discourse analysis
sborníky
papers of several authors
ISBN9789027201386
ISSN1569-9463 ;
Physical Descriptionvi, 334 stran : ilustrace ; 25 cm

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TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 801/PERSUASION
Status Long term loan – Due: 31.12.2028 More Information Location FHS Call Number 801/PERSUASION

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