What's your business? : corporate design strategy concepts and processes

• Main Author: Tomlins, Claire T.
• Format: eBook
• Language: English
• Published: London : Routledge, ©2016
• Subjects: podnikání; identita organizace; image organizace; WWW stránky; strategický management; business; corporate identity; corporate image; web pages; strategic planning; monografie; elektronické knihy; monographs; electronic books
• ISBN: 9781134762040; 9781472417466
• Physical Description: 1 online zdroj

What's Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creatio...