Graphic design discourse : evolving theories, ideologies, and processes of visual communication

• Other Authors: Kim, Henry Hongmin (Editor), Geissbühler, Steff, 1942- (writer of foreword.)
• Format: Electronic eBook
• Language: English
• Published: Hudson, NY : Princeton Architectural Press, [2017]
• Subjects: vizuální komunikace > metodologie; grafický design > metodologie > metodologie; graphic design > methodology; visual communication > methodology; papers of several authors; sborníky; elektronické knihy; electronic books
• ISBN: 9781616896720; 9781616896393
• Physical Description: 1 online zdroj (456 stran) : ilustrace

If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicat...