Digital marketing : a practical approach

• Main Author: Charlesworth, Alan, 1956- (Author)
• Format: eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2018.
• Edition: 3rd edition.
• Subjects: internetový marketing; Internet marketing; příručky; elektronické knihy; handbooks and manuals; electronic books
• ISBN: 9781315175737; 9781138039520; 9781351707640
• Physical Description: 1 online zdroj

"As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing - a Practical Approach provides a step-by-step guide to implementing the key aspects of online...