Participation marketing : unleashing employees to participate and become brand storytellers
Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when emplo...
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Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
London ; New York, NY :
Kogan Page,
2018.
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Subjects: | |
ISBN: | 9780749482114 9780749482107 |
Physical Description: | 1 online zdroj |
Online Access:
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