Participation marketing : unleashing employees to participate and become brand storytellers

• Main Author: Brito, Michael (Author)
• Format: Electronic eBook
• Language: English
• Published: London ; New York, NY : Kogan Page, 2018.
• Subjects: pracovní motivace; marketingový management; kultura organizace; zaměstnanci; řízení značky; employee motivation; marketing management; corporate culture; employees; brand management; monografie; elektronické knihy; monographs; electronic books
• ISBN: 9780749482114; 9780749482107
• Physical Description: 1 online zdroj

Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when emplo...