Tourism marketing : a strategic approach

"Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considifers overall infrastructure, socioeconomic conditions, and modifern tou...

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Bibliographic Details
Other Authors Ray, Nilanjan, 1984- (Editor), Das, Dilip Kumar, 1974- (Editor), Kumar, Raj, 1959- (Editor)
Format Electronic eBook
LanguageEnglish
Published Toronto ; Waretown, NJ : Apple Academic Press, 2017.
Subjects
marketing cestovního ruchu
tourism marketing
sborníky
elektronické knihy
papers of several authors
electronic books
Online AccessFull text
ISBN9781315341644
9781771884709
Physical Description1 online zdroj.

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