Hospitality marketing

• Main Authors: Bowie, David (Author), Buttle, Francis (Author), Brookes, Maureen (Author), Mariussen, Anastasia (Author)
• Format: Electronic eBook
• Language: English
• Published: London : Routledge, Taylor & Francis Group, 2017.
• Edition: Third edition.
• Subjects: hotelnictví; pohostinství; marketing; cestovní ruch; hotel-keeping; catering trade; tourism; učebnice; elektronické knihy; textbooks; electronic books
• ISBN: 9781317403494
• Physical Description: 1 online zdroj : ilustrace

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to...