Hospitality marketing

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to...

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Bibliographic Details
Main Authors: Bowie, David, (Author), Buttle, Francis, (Author), Brookes, Maureen, (Author), Mariussen, Anastasia, (Author)
Format: eBook
Language: English
Published: London : Routledge, Taylor & Francis Group, 2017.
Edition: Third edition.
ISBN: 9781317403494
Physical Description: 1 online zdroj : ilustrace


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