Advertising by design : generating and designing creative ideas across media

• Main Author: Landa, Robin (Author)
• Format: Electronic eBook
• Language: English
• Published: Hoboken : Wiley, 2016.
• Edition: Third edition.
• Subjects: reklama a propagace; reklamní strategie; grafický design; advertising; advertising strategy; graphic design; příručky; elektronické knihy; handbooks, manuals, etc; electronic books
• ISBN: 9781118971079; 9781118971055
• Physical Description: 1 online zdroj

"A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the de...