The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns

• Main Author: Dodson, Ian, (Author)
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
• Subjects: internetový marketing; internetová reklama; strategický marketing; Internet marketing; Internet advertising; strategic marketing; příručky; elektronické knihy; handbooks and manuals; electronic books
• ISBN: 9781119265719; 9781119267102; 9781119265726
• Physical Description: 1 online zdroj (viii, 385 stran)

"The premier guide to digital marketing that works, and a solid framework for success The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading c...