Sensory marketing : research on the sensuality of products

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Bibliographic Details
Other Authors Krishna, Aradhna (Editor)
Format Book
LanguageEnglish
Published New York ; London : Routledge, Taylor & Francis Group, [2010]
Subjects
marketing
smyslové vnímání
spotřebitelské chování
senses and sensation
consumer behavior
monografie
monographs
ISBN9781841698892
Physical Descriptionxxx, 392 stran : ilustrace ; 23 cm

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