Mastering business for strategic communicators : insights and advice from the C-suite of leading brands

• Other Authors: Ragas, Matthew W., 1977- (Editor), Culp, Ron, 1947- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
• Subjects: kultura organizace; strategický management; obchodní komunikace; corporate culture; strategic planning; communication in business; papers of several authors; sborníky; elektronické knihy; electronic books
• ISBN: 9781787145030
• Physical Description: 1 online zdroj (xxix, 288 stran).

The most successful communication professionals are no longer just communication experts - they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provid...