Mastering business for strategic communicators : insights and advice from the C-suite of leading brands

The most successful communication professionals are no longer just communication experts - they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provid...

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Bibliographic Details
Other Authors: Ragas, Matthew W., 1977- (Editor), Culp, Ron, 1947- (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
Subjects:
ISBN: 9781787145030
Physical Description: 1 online zdroj (xxix, 288 stran).

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