Marketing for hospitality and tourism

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Bowen, John T. (Author), Makens, James C. (Author), Baloglu, Seyhmus (Author)
Format	Book
Language	English
Published	Harlow : Pearson Education Limited, [2017]
Edition	Seventh edition
Subjects	cestovní ruch marketing destinací management cestovního ruchu marketingová komunikace pohostinství pohostinská zařízení marketingový management marketing cestovního ruchu tourism destination marketing tourism management communication in marketing catering trade catering facilities marketing management tourism marketing učebnice případové studie textbooks case studies
ISBN	9781292156156 1-292-15615-5
Physical Description	680 stran : ilustrace ; 28 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 338/KOTLER,P.
Status 30 days – Due: 05.01.2026	More Information	Location Open access collection	Call Number 338/KOTLER,P.