Marketing for hospitality and tourism

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Bibliographic Details
Main Authors: Kotler, Philip, 1931- (Author), Bowen, John T. (Author), Makens, James C. (Author), Baloglu, Seyhmus (Author)
Format: Book
Language: English
Published: Harlow : Pearson Education Limited, [2017]
Edition: Seventh edition
Subjects:
cestovní ruch
marketing destinací
management cestovního ruchu
marketingová komunikace
pohostinství
pohostinská zařízení
marketingový management
marketing cestovního ruchu
tourism
destination marketing
tourism management
communication in marketing
catering trade
catering facilities
marketing management
tourism marketing
učebnice
případové studie
textbooks
case studies
ISBN: 9781292156156 1-292-15615-5
Physical Description: 680 stran : ilustrace ; 28 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 338/KOTLER,P.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 338/KOTLER,P.

Status Description Location Call Number
30 days Open access collection 338/KOTLER,P.
In house loan Study room - 3rd floor 338/KOTLER,P.

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