Product innovation in the global fashion industry

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Bibliographic Details
Other Authors	Jin, Byoungho (Editor), Cedrola, Elena, 1965- (Editor)
Format	Book
Language	English
Published	New York : Palgrave Macmillan, [2018]
Series	Palgrave pivot Palgrave studies in practice: global fashion brand management
Subjects	obchodní značky řízení značky móda marketing inovace produktový management brand name products brand management fashion innovations product management případové studie case studies
ISBN	9781137523488 978-1-137-52349-5
Physical Description	xix, 145 stran : ilustrace ; 22 cm

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Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/PRODUCT