Trade tales : decoding customers' stories

• Other Authors: Woodside, Arch G., (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
• Series: Advances in culture, tourism and hospitality research ; v. 14.
• Subjects: Hospitality industry > Customer services > Case studies.; Consumer satisfaction > Case studies.; Customer service > Management > Case studies.; cestovní ruch; pohostinství; doprovodné služby; řízení vztahů se zákazníky; tourism; catering trade; customer services; customer relationship management; monografie; případové studie; elektronické knihy; monographs; case studies; electronic books
• ISBN: 9781787142787
• Physical Description: 1 online zdroj (xvi, 186 stran).

To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to friends and family members. Read original fir...