From categories to categorization : studies in sociology, organizations and strategy at the crossroads

Categorization pervades economic life; products, services, firms and industries are continuously being classified by rivals, clients, experts and critics. A stream of research highlighting the importance of market and product categories for organizations and individuals has grown in importance durin...

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Bibliographic Details
Other Authors: Durrand, Rodolphe, (Editor), Granqvist, Nina, (Editor), Tyllström, Anna, (Editor)
Format: eBook
Language: English
Published: Bingley : Emerald Publishing Limited, 2017.
Series: Research in the sociology of organizations ; v. 51.
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ISBN: 9781787142381
Physical Description: 1 online zdroj (380) stran.

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