The executive's guide to enterprise social media strategy : how social networks are radically transforming your business

• Main Author: Thomas, David B., 1952-
• Other Authors: Barlow, Mike
• Format: Electronic eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, ©2011.
• Series: Wiley and SAS business series.
• Subjects: podniky; počítačové sítě; strategický management; sociální média > ekonomické aspekty; internetové sociální sítě > ekonomické aspekty; business enterprises; computer networks; strategic planning; social media > economic aspects; Internet social networks > economic aspects; monografie; elektronické knihy; monographs; electronic books
• ISBN: 9781119200796
• Physical Description: 1 online zdroj (204 stran).

"Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward langua...