The executive's guide to enterprise social media strategy : how social networks are radically transforming your business

"Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward langua...

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Bibliographic Details
Main Author: Thomas, David B., 1952-
Other Authors: Barlow, Mike.
Format: eBook
Language: English
Published: Hoboken, N.J. : Wiley, ©2011.
Series: Wiley and SAS business series.
Subjects:
ISBN: 9781119200796
Physical Description: 1 online zdroj (204 stran).

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