Customer loyalty and supply chain management : business-to-business customer loyalty analysis

• Main Authors: Russo, Ivan, 1978- (Author), Confente, Ilenia, (Author)
• Format: eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2017.
• Series: Routledge studies in business organization and networks.
• Subjects: průmyslový marketing; logistika (management); řízení vztahů se zákazníky; loajalita; industrial marketing; business logistics; customer relationship management; loyalty; monografie; elektronické knihy; monographs; electronic books
• ISBN: 9781351669368
• Physical Description: 1 online zdroj (xviii, 125 stran) : ilustrace.