Total Quality in Marketing

• Main Authors: Johnson, William C. 1954- (Author), Chvala, Richard J. (Author)
• Format: Electronic eBook
• Language: English
• Published: Boca Raton, FL : CRC Press, 2017.
• Series: St. Lucie Press total quality series.
• Subjects: management; marketing; management jakosti; quality control; učebnice; elektronické knihy; textbooks; electronic books
• ISBN: 9781351407861; 9781351407878
• Physical Description: 1 online zdroj.