Customer segmentation and clustering using SAS Enterprise Miner
Understanding your customers is the key to your company’s success! Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and increase efficacy of predictive models. In Cust...
Saved in:
Main Author: | |
---|---|
Format: | eBook |
Language: | English |
Published: |
Cary, NC :
SAS Institute,
2017.
|
Edition: | Third edition. |
Subjects: | |
ISBN: | 9781629605296 9781629605272 9781629605289 |
Physical Description: | 1 online zdroj |
Online Access:
Online Resources