Customer segmentation and clustering using SAS Enterprise Miner

Understanding your customers is the key to your company’s success! Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and increase efficacy of predictive models. In Cust...

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Bibliographic Details
Main Author: Collica, Randall S., (Author)
Format: eBook
Language: English
Published: Cary, NC : SAS Institute, 2017.
Edition: Third edition.
ISBN: 9781629605296
Physical Description: 1 online zdroj


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