Global marketing : contemporary theory, practice, and cases

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Bibliographic Details
Main Authors	Alon, Ilan, 1971- (Author), Jaffe, Eugene D., 1937- (Author), Prange, Christiane (Author), Vianelli, Donata (Author)
Format	Book
Language	English
Published	New York ; London : Routledge, Taylor & Francis Group, 2017
Edition	Second edition
Subjects	mezinárodní marketing international marketing učebnice případové studie textbooks case studies
ISBN	9781138807884 978-1-138-80787-7 978-1-315-75089-7
Physical Description	xxvi, 699 stran : ilustrace, mapy ; 26 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/ALON,I.