Promotion in the merchandising environment

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Bibliographic Details
Main Authors	Swanson, Kristen K. (Author), Everett, Judith C. (Author)
Format	Book
Language	English
Published	New York ; London ; New Delhi ; Sydney : Fairchild Books, An imprint of Bloomsbury Publishing Inc. : Bloomsbury, 2016
Edition	Third edition
Subjects	podpora prodeje fashion merchandising prodej marketing maloobchod reklama a propagace obchody móda selling retail trade advertising retail stores fashion příručky handbooks and manuals
ISBN	9781628921571
Physical Description	xiii, 417 stran : barevné ilustrace ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/SWANSON,K.K.