Strategic integrated marketing communications

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Bibliographic Details
Main Author	Percy, Larry (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, Taylor & Francis Group, 2018
Edition	Third edition
Subjects	marketingová komunikace strategický management communication in marketing strategic planning monografie monographs
ISBN	9781138058323 978-1-138-05625-1 978-1-315-16434-2
Physical Description	xiv, 305 stran : ilustrace ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/PERCY,L.

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