Global marketing management system

Saved in:

Bibliographic Details
Main Authors	Janavaras, Basil J., 1943- (Author), George, Suresh (Author)
Format	Book
Language	English
Published	New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo : World Scientific, [2017]
Edition	Second edition
Subjects	marketing marketingový výzkum marketingový management mezinárodní marketing světová ekonomika strategický marketing marketing research marketing management international marketing world economics strategic marketing GMMSO4 (software) kolektivní monografie collective monographs
ISBN	9789813201071
Physical Description	xxxvi, 301 stran : ilustrace ; 24 cm

Cover

TOC from ObalkyKnih.cz

Glossary of Terms

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/JANAVARAS,B.J.