Nová strategie modrého oceánu : pět kroků jak se posunout do modrého oceánu, vyhnout se konkurenci a zajistit si tak ziskový růst

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Bibliographic Details
Main Authors	Kim, W. Chan (Author), Mauborgne, Renée (Author)
Other Authors	Somogyi, Petr (Translator)
Format	Book
Language	Czech
Published	Praha : Management Press, 2018
Edition	V nakladatelství Management Press vydání 1.
Series	Knihovna světového managementu
Subjects	segmentace trhu strategický management inovace konkurenceschopnost market segmentation strategic planning innovations competitiveness monografie monographs
ISBN	9788072615476
Physical Description	264 stran : ilustrace ; 23 cm

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