Marketing- and logistics-led organizations : creating and operating customer-focused supply networks

"Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply...

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Bibliographic Details
Main Authors Mason, Robert (Author), Evans, Barry, 1945- (Author)
Format Book
LanguageEnglish
Published London ; New York ; New Delhi : Kogan Page, 2018
Subjects
logistika (management)
marketing
business logistics
monografie
případové studie
monographs
case studies
ISBN9780749478735
Physical Descriptionxviii, 262 stran : ilustrace ; 24 cm

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TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 005.51/MASON,R.
Status More Information Location Call Number
Holdings details from Studovna UH
Status In house loan More Information Location Study room UH Call Number 005.51/MASON,R.
Status Long term loan – Due: 01.06.2027 More Information Location FLCM Call Number 005.51/MASON,R.

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