Marketing- and logistics-led organizations : creating and operating customer-focused supply networks

"Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply...

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Bibliographic Details
Main Authors: Mason, Robert (Author), Evans, Barry, 1945- (Author)
Format: Book
Language: English
Published: London ; New York ; New Delhi : Kogan Page, 2018
Subjects:
logistika (management)
marketing
business logistics
monografie
případové studie
monographs
case studies
ISBN: 9780749478735
Physical Description: xviii, 262 stran : ilustrace ; 24 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 01.06.2027 		Description

Location
 FLKŘ Call Number 005.51/MASON,R.
Status
In house loan 		Description

Location
 Study room UH Call Number 005.51/MASON,R.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 005.51/MASON,R.

Status Description Location Call Number
Long term loan - Due : 01.06.2027 FLKŘ 005.51/MASON,R.
In house loan Study room UH 005.51/MASON,R.
In house loan Study room - 3rd floor 005.51/MASON,R.

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