Holdings: Customer relationship management :

Customer relationship management : concept, strategy, and tools

Saved in:

Bibliographic Details
Main Authors:	Kumar, V., 1957- (Author), Reinartz, Werner J., 1963- (Author)
Format:	Book
Language:	English
Published:	Heidelberg ; New York ; Dordrecht ; London : Springer, [2012]
Edition:	Second edition
Series:	Springer texts in business and economics
Subjects:	řízení vztahů se zákazníky customer relationship management monografie monographs
ISBN:	9783642201301
Physical Description:	xxxiii, 378 stran : ilustrace ; 26 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room UH	Call Number	005/KUMAR,V.

Status	Description	Location	Call Number
In house loan		Study room UH	005/KUMAR,V.