Services marketing : people, technology, strategy

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Bibliographic Details
Main Authors	Wirtz, Jochen (Author), Lovelock, Christopher H., 1940-2008 (Author)
Format	Book
Language	English
Published	New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo : World Scientific, [2016]
Edition	Eighth edition
Subjects	služby marketing service industries učebnice textbooks
ISBN	9781944659011 978-1-944659-00-4
Physical Description	xvii, 783 stran : ilustrace (převážně barevné) ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/WIRTZ,J.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/WIRTZ,J.