Services marketing : people, technology, strategy

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Bibliographic Details
Main Authors: Wirtz, Jochen (Author), Lovelock, Christopher H., 1940-2008 (Author)
Format: Book
Language: English
Published: New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo : World Scientific, [2016]
Edition: Eighth edition
Subjects:
služby
marketing
service industries
učebnice
textbooks
ISBN: 9781944659011
978-1-944659-00-4
Physical Description: xvii, 783 stran : ilustrace (převážně barevné) ; 28 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/WIRTZ,J.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/WIRTZ,J.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 339.138/WIRTZ,J.
30 days Open access collection 339.138/WIRTZ,J.

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