Holdings: International marketing

International marketing

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Bibliographic Details
Main Authors:	Cateora, Philip R. (Author), Gilly, Mary C. (Author), Graham, John L., 1947- (Author), Money, R. Bruce (Author)
Format:	Book
Language:	English
Published:	New York, NY : McGraw-Hill Education, [2016]
Edition:	Seventeenth edition
Subjects:	mezinárodní marketing nadnárodní společnosti international marketing international business enterprises učebnice případové studie textbooks case studies
ISBN:	9780077842161 0-07-784216-2
Physical Description:	xxxvi, 662 stran : ilustrace (převážně barevné), barevné mapy ; 28 cm

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Status	Description	Location	Call Number
Status Long term loan – Due : 01.09.2026	Description Location	FMK	Call Number	339.138/CATEORA,P.R.
Status 30 days	Description Location	Open access collection	Call Number	339.138/CATEORA,P.R.

Status	Description	Location	Call Number
Long term loan - Due : 01.09.2026		FMK	339.138/CATEORA,P.R.
30 days		Open access collection	339.138/CATEORA,P.R.