International marketing

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Bibliographic Details
Main Authors	Cateora, Philip R. (Author), Gilly, Mary C. (Author), Graham, John L., 1947- (Author), Money, R. Bruce (Author)
Format	Book
Language	English
Published	New York, NY : McGraw-Hill Education, [2016]
Edition	Seventeenth edition
Subjects	mezinárodní marketing nadnárodní společnosti international marketing international business enterprises učebnice případové studie textbooks case studies
ISBN	9780077842161 0-07-784216-2
Physical Description	xxxvi, 662 stran : ilustrace (převážně barevné), barevné mapy ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/CATEORA,P.R.
Status Long term loan – Due: 01.09.2026	More Information	Location FMC	Call Number 339.138/CATEORA,P.R.