Global marketing

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Bibliographic Details
Main Authors	Keegan, Warren J., 1936-2014 (Author), Green, Mark C. (Author)
Format	Book
Language	English
Published	Boston : Pearson, [2017]
Edition	Global edition
Subjects	marketing marketingový výzkum marketingový management mezinárodní marketing globální změny strategický marketing marketing research marketing management international marketing global changes strategic marketing učebnice textbooks
ISBN	9781292150765 1-292-15076-9
Physical Description	624 stran : ilustrace ; 28 cm

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