Holdings: Global marketing

Global marketing

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Bibliographic Details
Main Authors:	Keegan, Warren J., 1936-2014 (Author), Green, Mark C. (Author)
Format:	Book
Language:	English
Published:	Boston : Pearson, [2017]
Edition:	Global edition
Subjects:	marketing marketingový výzkum marketingový management mezinárodní marketing globální změny strategický marketing marketing research marketing management international marketing global changes strategic marketing učebnice textbooks
ISBN:	9781292150765 1-292-15076-9
Physical Description:	624 stran : ilustrace ; 28 cm

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Status	Description	Location	Call Number
Status Long term loan – Due : 01.09.2026	Description Location	FMK	Call Number	339.138/KEEGAN,W.J.
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/KEEGAN,W.J.

Status	Description	Location	Call Number
Long term loan - Due : 01.09.2026		FMK	339.138/KEEGAN,W.J.
In house loan		Study room - 3rd floor	339.138/KEEGAN,W.J.