The financial services marketing handbook : tactics and techniques that produce results

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Bibliographic Details
Main Authors	Ehrlich, Evelyn, 1950- (Author), Fanelli, Duke, 1954- (Author)
Format	Book
Language	English
Published	Hoboken : Bloomberg Press, [2012]
Edition	Second edition
Series	Bloomberg financial series
Subjects	finanční služby finanční služby > Spojené státy americké marketing strategický marketing řízení vztahů se zákazníky financial services industry financial services industry > United States strategic marketing customer relationship management příručky handbooks and manuals
Online Access	Biografické informace Anotace
ISBN	9781118065716
Physical Description	xi, 196 stran : ilustrace ; 26 cm

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Status In house loan	More Information	Location Study room - 3rd floor	Call Number 336.7/EHRLICH,E.