Holdings: The financial services marketing handbook :

The financial services marketing handbook : tactics and techniques that produce results

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Bibliographic Details
Main Authors:	Ehrlich, Evelyn, 1950- (Author), Fanelli, Duke, 1954- (Author)
Format:	Book
Language:	English
Published:	Hoboken : Bloomberg Press, [2012]
Edition:	Second edition
Series:	Bloomberg financial series
Subjects:	finanční služby finanční služby > Spojené státy americké marketing strategický marketing řízení vztahů se zákazníky financial services industry financial services industry > United States strategic marketing customer relationship management příručky handbooks and manuals
ISBN:	9781118065716
Physical Description:	xi, 196 stran : ilustrace ; 26 cm

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Table of contents

Glossary of Terms

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	336.7/EHRLICH,E.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	336.7/EHRLICH,E.