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The TV brand builders :
The TV brand builders : how to win audiences and influence viewers
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Bibliographic Details
Main Authors:
Bryant, Andy
(Author)
,
Mawer, Charlie
(Author)
Format:
Book
Language:
English
Published:
London :
Kogan Page,
2016
Subjects:
televize
televizní vysílání
televizní pořady
televizní reklama
řízení značky
obchodní značky
marketing
television
television broadcasting
television programs
television advertising
brand management
brand name products
příručky
handbooks and manuals
ISBN:
9780749476687
Physical Description:
xv, 328 stran : ilustrace ; 24 cm
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