Holdings: The TV brand builders :

The TV brand builders : how to win audiences and influence viewers

Saved in:

Bibliographic Details
Main Authors:	Bryant, Andy (Author), Mawer, Charlie (Author)
Format:	Book
Language:	English
Published:	London : Kogan Page, 2016
Subjects:	televize televizní vysílání televizní pořady televizní reklama řízení značky obchodní značky marketing television television broadcasting television programs television advertising brand management brand name products příručky handbooks and manuals
ISBN:	9780749476687
Physical Description:	xv, 328 stran : ilustrace ; 24 cm

Cover

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	659/BRYANT,A.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	659/BRYANT,A.