Advertising and public relations research

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Bibliographic Details
Main Authors	Jugenheimer, Donald W., 1943- (Author), Bradley, Samuel D. (Author), Kelley, Larry D., 1955- (Author), Hudson, Jerry C. (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, Taylor & Francis Group, 2015
Edition	Second edition
Subjects	reklama a propagace public relations sociální výzkum sociologický výzkum kvantitativní výzkum kvalitativní výzkum advertising social research sociological research quantitative research qualitative research učebnice textbooks
ISBN	9780765636065
Physical Description	viii, 367 stran : ilustrace ; 24 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/JUGENHEIMER,D.W.