Holdings: Advertising and public relations research

Advertising and public relations research

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Bibliographic Details
Main Authors:	Jugenheimer, Donald W., 1943- (Author), Bradley, Samuel D. (Author), Kelley, Larry D., 1955- (Author), Hudson, Jerry C. (Author)
Format:	Book
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2015
Edition:	Second edition
Subjects:	reklama a propagace public relations sociální výzkum sociologický výzkum kvantitativní výzkum kvalitativní výzkum advertising social research sociological research quantitative research qualitative research učebnice textbooks
ISBN:	9780765636065
Physical Description:	viii, 367 stran : ilustrace ; 24 cm

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	659/JUGENHEIMER,D.W.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	659/JUGENHEIMER,D.W.