Social marketing : changing behaviors for good

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Bibliographic Details
Main Authors	Lee, Nancy R. (Author), Kotler, Philip, 1931- (Author)
Format	Book
Language	English
Published	Los Angeles ; SAGE, [2016]
Edition	5th edition
Subjects	sociální marketing sociální reklama lidské chování social marketing social advertising human behavior sociální programy učebnice textbooks
ISBN	9781452292144
Physical Description	xv, 567 stran : ilustrace 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/LEE,N.R.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/LEE,N.R.

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