Strategy beyond markets

• Other Authors: De Figueiredo, John M., Lenox, Michael., Oberholzer-Gee, Felix., Vanden Bergh, Richard G.
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2016.
• Series: Advances in strategic management ; v. 34.
• Subjects: Business planning.; Strategic planning.; Organizational behavior.; elektronické knihy; electronic books
• ISBN: 9781786350190
• Physical Description: 1 online zdroj (xxiv, 514 p.) : ill.

Strategy Beyond Markets examines how the strategies employed by firms affect long run value. Scholars in this field focus their attention on firm interactions with entities other than the firm's primary market stakeholders. These stakeholders include international NGOs, environmental groups, lo...