A framework for marketing management

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author)
Format	Book
Language	English
Published	Boston : Pearson, [2016]
Edition	Sixth edition
Subjects	marketingový management marketing management učebnice textbooks
ISBN	9781292093147 1-292-09314-5
Physical Description	344 stran : ilustrace ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/KOTLER,P.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/KOTLER,P.

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